Fashion producer, style critic, writer and creative director
For more than two decades, Oscar De las salas has designed and directed projects in the world of design, being recognized for his contributions to the international world of style, as a respected fashion producer, style critic, writer and creative director.
A native of Barranquilla, Colombia, South America, Oscar started his studies to follow his passion for design at the Universidad Piloto de Colombia in Bogota, where he graduated as a architect. He then relocated to Europe and received his Masters of Interior Architecture & Design at the renowned University of Salamanca (Universidad de Salamanca) in Spain. Before landing in the Valley of the Sun, he worked in several countries as a consultant for interior architecture for the United States Federal Building Office and served as project manager for all interior finish details for the United States Embassies in Bogota (Col.), Lima (Peru), Singapore (Singapore), and Guantanamo (Cuba). While in Europe, Oscar also worked as a fashion model and editorial stage set designer, and has been called a ‘fashionista’ before the term became part of our daily lingo. After arriving in the U.S., Oscar returned to his passion for design, and served as principal with the modern architecture firm, Architectural Alliance, leading numerous municipal projects in Arizona – including the award-winning Peoria Fire Station.
In 2012, Oscar used this diverse background to launch an online journal of with his experiences in design called WhatWouldOscarDo.com, sharing a blend of architectural vision and style insight. Oscar’s own recognizable style and creativity has been showcased in a number of publications, including Phoenix Magazine, JAVA Magazine, Arizona Republic, So Scottsdale Magazine, Modern Luxury Scottsdale Magazine, Arizona Latina Magazine, Latino Leaders Magazine, Arizona Latinos, and Prensa Hispana. His charming, outspoken nature has also been included in fashion commentary for local broadcasts for ABC, NBC, 3TV, Univision, SiTV, Telemundo, CNN Latino, as well as local Latin radio stations.
Oscar has been honored to work with a number of local organizations, notably as a host and emcee for several non-profit foundations where design, fashion, beauty, and culture are the common thread, been the emcee for Brave Wings Fashion Show, Casa Brasil, Hair Wars, Model Wars, Soy Miss Quince Pageant, Miss Arizona Latina USA, Cortney’s Place Annual Holiday Fashion Show, Scottsdale Polo Championships – Phoenix Fashion Week, amongst others.
A board member of Scottsdale Museum of Contemporary Art (SMoCA), part of Scottsdale Arts since 2013, he served as the creative co-chair for this year’s celebrated annual gala and his vision enticed a number of designers from all over the world to bring their very privee collections to Arizona, including a grand number of gowns and garments worn by international stars such as Britney Spears, Beyonce, Bing-Bing, Pulina Rubio, Madonna, Thalia, Lady Gaga, Tony Braxton, Katie Perry, Nicky Minaj, amongst many, many others. With more than 200 fashion models, and the largest catwalk and red carpet ever seen in the state, his vision was realized with the nationally acclaimed event “SMoCA Mix – Fashionably AvantGarde”.
Oscar is a FORD/RBA talent, and can be found in all social media platforms under #oscardelassalas. He resides in Phoenix, with his husband, Gary, and their pug ‘with a following’, Hugo.