Who is Oscar De las salas?

Photography; Chris Loomis


Designer, Fashion producer, style critic, writer and creative director

For more than two decades, Oscar De las salas has designed and directed projects in the world of design as a respected architect and Interior designer, and has been recognized for his many contributions. His insatiable conquest to an elevated world of style, makes him blend his career and his creativity with the of fashion, one that he was part of during his younger days as a catalog model. He also ventured into fashion production, and has been commanded by his peers to learn his talents as a style critic, writer and creative director with excellent projects and reviews. 

A native of Barranquilla, Colombia, South America, Oscar started his studies to follow his passion for design at the Universidad Piloto de Colombia in Bogota, where he graduated as a architect. He then relocated to Europe and received his Masters of Interior Architecture & Design at the renowned University of Salamanca (Universidad de Salamanca) in Spain, one of the oldest universities in the world. Before landing in the Valley of the Sun, he worked in several countries as a consultant for interior architecture for the United States Federal Building Office and served as project manager for all interior finish details for the United States Embassies in Bogota (Col.), Lima (Peru), Singapore (Singapore), and Guantanamo (Cuba). While in Europe, Oscar also worked as a fashion model and editorial stage set designer, and has been called a ‘fashionista’ before the term became part of our daily lingo.

After arriving in the U.S., Oscar returned to his passion for design, and served as principal with the modern architecture firm, Architectural Alliance Inc., leading numerous municipal projects in Arizona – including the award-winning Peoria – Fire Station 196.

In 2012, Oscar used this diverse background to launch an online journal with his experiences in design called WhatWouldOscarDo.com, sharing a blend of architectural vision and style insight. Oscar’s own recognizable style and creativity has been showcased in a number of publications, including Phoenix Magazine, JAVA Magazine, Arizona Republic, So Scottsdale Magazine, Best of Phoenix: City Lifestyle,  Modern Luxury Scottsdale Magazine, Arizona Latina Magazine, Paradise Valley Magazine, Arizona Foothills Magazine,  Where traveler, Latino Leaders Magazine, Arizona Latinos, Voyage Magazine, SHOUTOUT Arizona, Life In Paradise Magazine TRENDS Magazine and Prensa Hispana.  He is also part of “The Commitee” of the exclusive MENSBOOK group by Modern Luxury Media. His charming, outspoken nature has also been included in fashion commentary for local broadcasts for ABC, NBC, 3TV, Univison, SiTV, Telemundo, CNN Latino,  Regente TV as well as local Latin radio stations like La Campesina, Onda1190, and many others.

Oscar has been honored to work with a number of local organizations, notably as a host and emcee for several non-profit foundations where design, fashion, beauty, and culture are the common thread, been the emcee for Brave Wings Fashion Show, Casa Brazil, Hair Wars, Model Wars, Soy Miss Quince Pageant, Miss Arizona Latina USANoche en Blanco, Cortney’s Place Annual Holiday Fashion Show, Scottsdale Polo Championships Phoenix Fashion Week, Tucson Fashion Week, Tempe Fashion Week, FashFilmFete, amongst others.

A board member of WTSMTV.comFriends of Phoenix Public Art, Phoenix Art Museum and the Scottsdale Museum of Contemporary Art (SMoCA), part of Scottsdale Arts since 2013, where he served as the creative co-chair for the museum’s annual gala, with his vision, that enticed a number of designers from all over the world to bring their very privee collections to Arizona, including a grand number of gowns and garments worn by international stars such as Britney Spears, Beyonce, Bing-Bing, Paulina Rubio, Madonna, Thalia, Lady Gaga, Tony Braxton, Katie Perry, Nicky Minaj, amongst many, many others. With more than 200 fashion models, and the largest Fashion Catwalk and red carpet ever seen in the state, his vision was realized with the nationally acclaimed event “SMoCA Mix – Fashionably AvantGarde, to later Co-Chair for Scottsdale Arts, LUMINESCENCE, an evening of radiant living art experiences and fantastical fashion creations, surrounded by Avant-Garde and Noveau circus and artistic experiences.

Oscar is a FORD/RBA talent, a founding member of WTSMTV Board of Directors, a global ambassador for PROCOLOMBIA, and  a commissioner part of the Board Directors at Phoenix Sisters Cities and can be found in all social media platforms under #OscarDelassalas #WhatWouldOscarDo #OscarTalks.

Oscar is currently part of the Gensler Phoenix office, and advances Business Development and Client Relationships for the Southwest Region.

He resides in Phoenix, with his husband, Gary.

Email him at oscar@whatwouldoscardo.com or contact his agent.

Photography: Vincent Keith
Photography: Michael Luna
Photography: Hassan Rasul | Blok Studio
Oscar in Life in Paradise Magazine 2021 | Photography by David Lee

Oscar by Chris Loomis
Oscar in WHERE Magazine – Photography by Phylis Lane

3 replies to “Who is Oscar De las salas?

    1. Jennifer –
      Thank you very much for your kind words.
      This is a window to the many curiosities that move me as a communicator, some how a teacher and a producer.
      More to come, more to come….
      Stay tuned to new posts and new articles.
      Always in Style!

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